Advertisers - Kineto Media
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Advertisers

BRAND SAFETY

Real-time blocking for total protection. We know that protecting the integrity and image of a brand is paramount. Appearing on the wrong site, or running an ad that’s placed in the wrong context, can not only be counterproductive, it can damage a brand’s reputation. We offer White Ops Pre/Post bid as well as protected media and Flash Light to light fraud.

Black/White Listing

Choose the specific sites where you want to appear.

Offensive Words Blocking

Sites that include offending words in their description are automatically removed.

Multi-Burn

This ensures that you will be the only player on each page.

Humans Only

We make sure your ads reach real people. All non-human traffic is excluded.

Above the Fold

Quality real estate is key – all ad views occur above the fold.

Custom Criteria

If you come across new protection methods, just say the word – we’ll be happy to implement them.

KINETO MEDIA’S LONG-TAIL: (THAT’S SOME REACH!)

We focus on the diverse and eclectic interests of people; this enables us to deliver relevant video content that will provide them with highly-immersive user experiences across thousands of small-to-medium sites, thus effectively minimizing fragmentation. Think of us as a virtual network where millions of users are within our sphere of influence. The moment a user enters our network of sites, we identify the relevant user attributes (demographics, psychographics, etc.) and present him or her with tailored, targeted video content and ads.

 

We cater to the tens of thousands of websites beyond the top 100 sites. By providing quality video content to these long-tail websites, we are able to deliver advertisers’ messages to the vast segment of consumers who visit these many sites. Our approach enables your ads to reach larger audiences, while remaining targeted and results-oriented – and all through the most cost-effective deals in the industry. In today’s economy, and in the complex digital ecosystem where millions of diverse, fickle and discerning people instantly abandon or reject anything that doesn’t feel authentic, interesting or relevant, our ability to connect to people through an engaging video experience is the must-have edge advertisers need in order to succeed.

TARGETING & ANALYTICS FOR EFFECTIVENESS

Results Driven Targeting. Kineto Media’s people-centric model facilitates the most effective targeting of any audience advertisers wish to capture. Our vast network of small-to-medium websites, representing the coveted long tail, puts advertisers in front of the receptive eyes, ears and hearts of millions of lucrative viewers.

 

Our Targeting Methods

Behavioral

Choose from a wide variety of data to reach the best match for your audience.

Contextual

Define the specific environment in which your content will appear.

Vertical

Select publishers and video content that align with your message.

Geographical

Target any territory globally, even by zip code (where applicable).

Custom

If you think of a new targeting method, let us know and we’ll comply.

Day Part

Choose to reach your audience during specific days, at specific hours.

TAP INTO KINETO METRICS™ TECHNOLOGY

Kineto Media uses the best technology available. Period! We develop and run our own Time & Scale Algorithms. These proprietary algorithms are designed to handle massive amounts of parallel processes, which allows us to provide extremely accurate data with the lowest latency available on the market, and the fastest response time. Our proprietary Kineto Metrics™ technology, constantly measures engagement and optimizes the process in order to achieve the highest probability for top execution. Furthermore, we constantly reassess the process and adjust it for the best possible outcome.

 

When It Comes to Flexibility, We Can Accommodate.

We deliver an all-inclusive solution: Premium video content, the lowest video CPMs around, service tailored to exceed the unique needs and challenges of today’s market, and the most targeted reach imaginable. Kineto Media puts the power of decades of media industry experience to work for you. Our combination of vast knowledge, superior service and unbeatable rates, add up to the most competitive and cost-effective advertising solutions possible.

A TASTE OF WHAT WE CAN DO

Our Operation Is Optimized to Handle Your Unique Challenges

Kineto Media’s advantages stem from the Kineto Metrics™ technology. Great business is built on establishing rewarding and productive working relationships. We go above and beyond in our dedication to helping our partners achieve and exceed their goals; our personable, experienced and committed stellar team is committed to making you look good.

Express Booking

Less than 2 hours from I/O to implementation.

FAST CHANGES

We can adapt and execute your change requests in less than an hour.

PLAN BUILDS

We’ll get it done in under an hour, even if it’s millions per hour.

Format Flexibility

Give us content in any length or format, and we’ll make sure it conforms and performs.

HOW DO PEOPLE ACTUALLY CONSUME CONTENT?

Today, most content creation and video advertising programs follow the TV distribution model: 1. Create content for a specific channel or website. 2. Promote it. 3. Expect that viewers will actually see the content and the accompanying advertising (“If you build it, they will come!”) At Kineto Media, we know that the Internet requires a different, more effective approach that reflects the way people actually consume content.

 

 

Kineto Media’s business model capitalizes on the long-tail; we cater to the tens of thousands of websites beyond the top 100 sites. By providing quality video content to these sites, we are able to deliver advertisers’ messages to the vast segment of consumers visiting them. Our approach enables your ads to reach larger audiences, while remaining targeted and results-oriented – all through the most cost-effective deals in the industry. Think of us as a virtual network where millions of users are within our sphere of influence. The moment a user enters our network of sites, we identify the relevant user attributes (demographics, psychographics, etc.) and present him or her with tailored, targeted video content and ads. We focus on the diverse and eclectic interests of people; this enables us to deliver relevant video content and provide them with highly-immersive user experiences across thousands of small-to-medium websites, thus effectively minimizing fragmentation.

 

REAL-TIME ANALYTICS FOR OPTIMAL RESULTS

Key Drivers for Success. We can identify the key drivers of your campaign’s success: creative, demographics, geography, and more. All campaign insights and audience characteristics collected can be used immediately to improve your digital campaign’s performance. This enables you to become smarter faster, while using this insight to quickly grow engagement with the best possible audience for your brand.

 

Campaign Performance, Insights & Measurements

Impressions

Measure the number of impressions each creative component generates.

Views

Find out the total number of views by publisher.

Video Click-Through

Determine what triggers the best reaction from your audience.

Completion Rates

Keep tabs verifying that your message is getting through.

TAILORED SOLUTIONS FOR YOUR SPECIFIC NEEDS

We’re Available on All Platforms, Answering Advertisers’ Needs
Kineto Media’s reach extends across all relevant platforms: Web/mobile/tablet/connected TV

 

Supporting All Video Products
Linear Video Ads – pre/mid/post-roll, Nonlinear Ads – overlays, Companions, Branded Players

 

Synergistic Bundling & Planning for Optimal Results
Our decades of campaign planning experience have taught us that packaging and delivery are the name of the game, and we’ve created some excellent packages:

Head to Tail

Pre-roll & post-roll ads combined together – a proven plan for better CTR.

Classic Bundle

Pre-roll & overlay – proven to enhance engagement.

Serialized Campaigns

Define the campaign’s creative storyline for the viewer.

Custom Package

Have new creative ideas for presentation? We’ll be happy to create it for you.

We Support All IAB Standards
Kineto Media’s system supports all IAB standards, including VAST1, VAST2, and VPAID. If you’re using a different standard or a proprietary protocol, please tell us.