WHAT ARE THEY SAYING ABOUT YOUR COMPANY ONLINE? - Kineto Media
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WHAT ARE THEY SAYING ABOUT YOUR COMPANY ONLINE?

ANATOMY OF A 5-STAR REPUTATION MARKETING PLAN

Positive Reviews

24/7 Brand Monitoring

Strong Social Media Presence

Accurate Business Listings

Savvy SEO/PPC Implementation

GOOGLE IS THE NEW FIRST IMPRESSION

Online first impressions are critical, therefore reputation marketing is an essential activity in today’s digital-first world. If potential customers don’t trust you, they won’t buy from you. Unfortunately, a few angry customers can do damage to your brand online. Our mission is to put an end to that. As reputation builders we help you build your brand by actively promoting it on Google, Facebook, Twitter, and LinkedIn.

 

These Facts Change The Playing Field

 

Fact: 78% of consumers search online for products and services.

Fact: 85% use online reviews & ratings.
Sources: Pew Internet & American Life Project, Local Consumer Review Survey

 

Fact: Google’s market share is 77% of global searches.
Source: Net Market Share

 

Fact: Businesses risk losing nearly ¼ of their potential customers if they find 1 negative article on their first page of search results. If there are 3 negative articles, the potential for lost customers goes up to 59.2%.
Source: Go Fish Digital

 

Fact: 500 billion online mentions about products and services.
Source: Forrester

THE ONGOING 4 STEP REPUTATION MANAGEMENT PROCESS

1. Assess/Benchmark – What are the top 10 results for your business name, products, company leaders? Desktop vs Mobile? Where are your competitors?

 

2. Monitor – What tools are you using to actively monitor your online reputation so you can address any issues before they go viral on Social Media Sites/Review Sites?

 

3. Analyze – What are the trends concerning your reputation? Positive? Neutral? Negative?

 

4. Influence – Which channels and how often will you proactively build your reputation? Do you own all instances of your name and variations?

See what we can do for you!